When determining the value of a property, many factors are considered. A common question is: “Can an appraisal take into account buyer preference or market demand?” In this article we will explore how appraisers take into account market demand, and offer new ideas and advice to help you navigate this aspect in property valuation.

Objective vs. subjective factors

Appraisers have the primary responsibility of providing an objective appraisal of a home’s value. Appraisers use specific criteria to determine the property’s value, including comparable sales, location and size, as well as condition and amenities. These factors are quantifiable, and based off of historical data. But it’s also important to acknowledge the fact that market demand, buyer preferences, and other factors can indirectly affect these objective factors. The value of an asset can be affected by certain amenities or features in a market.

Comparative Market Analysis CMA

While an appraiser’s primary focus may be on objective data they can also consider buyer preferences or market demand indirectly by using a Comparative Market Analysis. A CMA is a method of determining the value of a property by evaluating recent sales in the area.

By analyzing recent sales, appraisers can gain insights into buyer behavior as well as the market trends that drive demand. This information helps appraisers make more informed decisions about the value of a home.

Appraiser’s expertise and local Knowledge

Appraisers are able to bring their expertise and knowledge of the local market when evaluating property. They have a good understanding of the market in their area, including buyer’s preferences and market demand.

These factors may not directly affect the appraised values, but an appraiser’s understanding of market dynamics will provide context to ensure a more accurate assessment. Their expertise allows appraisers to assess how buyer preference and market demand could impact a home’s marketability and desirability. This can indirectly affect the value of a home.

Market Analysis Adjustments

During the appraisal, appraisers will make adjustments based upon market analysis. These adjustments take into account the differences between a subject property and similar properties that have just sold.

Appraisers may take into account factors such as upgrades, amenities, or features that are in line with buyer preferences. By making these adjustments appraisers hope to accurately reflect buyer preferences and market demands on the value.

Communication and Collaboration

Market demand and buyer preferences can change over the years. Appraisers need to hear from homeowners, sellers, and purchasers.

Sharing information on specific market trends or buyer preferences can provide valuable context to the appraiser. By encouraging open communication, all parties can contribute to a comprehensive understanding of market dynamics. This will lead to a more accurate valuation.


While appraisers focus primarily on the objective factors in determining the value of a property, buyer preferences as well as market demand influence the appraisal process indirectly. Appraisers look at market trends, knowledge of the local market, and comparative analyses to gain an understanding of buyer behavior. These factors may not directly affect the appraised value but they are important in understanding market dynamics and context.

By fostering open communications and collaboration, home owners, sellers and buyers can work together in order to gain a comprehensive understanding of how buyer preferences, market demands and property valuation interact.