In the world of real estate, determining the value of a property is akin to a storyteller unraveling a tale. There are multiple narratives to consider, each with its unique perspective. Two of the most discussed valuation methods—the income approach and the sales comparison approach—offer contrasting stories. This blog will explore the distinctive elements of each, shedding light on the nuances that set them apart in the property valuation narrative.

The Income Approach: A Tale of Potential

1. The Role of Revenue: The income approach estimates the present worth of future benefits. It’s a forward-looking story, spotlighting the property’s ability to generate income over time, making it a go-to for investment properties.

2. The Narratives of Numbers: This method requires a deep dive into the numbers—rental income, operating expenses, and capitalization rates. It’s about the analytical rigor that forecasts an economic saga.

The Sales Comparison Approach: A Story of Similarity

1. Comparative Character Arcs: The sales comparison approach values a property based on the sales of similar properties. It’s a side-by-side comparison of narratives, ensuring that each character—each property—has its story heard and measured.

2. The Plot of the Market: This approach aligns a property’s value with its market context. It’s about how well the property fits within the existing market storyline, influenced by location, condition, and amenities.


The method you choose depends on the story you need to tell. The income approach suits the narrative of properties with a tale of future financial returns, while the sales comparison approach fits into the chapters of market context and comparability. As a property owner, investor, or appraiser, understanding these distinct valuation methods is key to writing the right story for your property’s valuation.